Advance Digital Marketing Course
About the Course
This Digital Marketing Course is designed to provide learners with a strong foundation and advanced strategies in online marketing. Whether you’re a beginner or a marketing professional looking to upgrade your skills, this program covers everything from SEO and SEM to Google Ads, Analytics, and Social Media Marketing.
Through real-world projects and AI-powered marketing tools, students gain practical knowledge to handle real business challenges. With a structured syllabus, hands-on experience, and career guidance, this course prepares you for high-demand roles in digital marketing across industries.
Key outcomes include the ability to create effective marketing campaigns, analyze performance using tools like Google Analytics and Search Console, and optimize websites for better reach, engagement, and conversions.
This module introduces the fundamentals of Digital Marketing, including its importance, benefits over traditional marketing, and its global impact.
- Introduction to Digital Marketing
- Importance and Benefits
- Global Reach and Cost-Effectiveness
- Traditional vs. Digital Marketing
Focuses on keyword research and competitor analysis. Learners will use top tools and integrate keywords effectively in campaigns.
- Keyword Tools: Google Planner, SEMrush, Ahrefs, etc.
- Competitor Analysis: Keywords, Content, Traffic
- Keyword Intent, Placement & Density
- On-Page SEO Integration
This module explains how to make websites search-engine friendly using both on-page and off-page SEO tactics and technical optimization.
- On-Page SEO: Tags, UX, Mobile Optimization
- Off-Page SEO: Backlinks, Social Signals
- Google Algorithms: Panda, Penguin, BERT
- SEO Tools: Analytics, Console, Backlink Tools
Students learn platform-specific strategies to optimize business pages, run targeted ads, and build an engaged audience organically and through paid ads.
- Platform Strategy: Facebook, Instagram, LinkedIn, Twitter
- Content Planning & Scheduling
- Paid vs. Organic Campaigns
- Audience Targeting, A/B Testing, Analytics
This module covers the setup and management of Google Ads. Students learn how to structure campaigns, write ads, and use bidding strategies.
- Intro to SEM & Google Ads
- Campaign Setup, Goal Selection
- Keyword Match Types and Extensions
- Performance Tracking and Optimization
Teaches how to track user behavior, conversions, and campaign effectiveness using Google Analytics reports and goals.
- Setup and Account Configuration
- Traffic and User Behavior Reports
- Conversion Tracking and Funnel Visualization
- Custom Reports and Integration with Ads
Focus on Search Console tools to analyze search queries, index pages, submit sitemaps, and monitor mobile usability and errors.
- Site Verification and DNS Methods
- Sitemap Creation and Submission
- Search Analytics and CTR Optimization
- Error Reporting and Troubleshooting
Students learn to build a website using CMS tools, configure it for SEO, and integrate essential elements such as blogs, forms, and social media links.
- Choosing a Platform: WordPress or Custom
- Website Structure and Responsive Design
- Content Optimization and SEO Setup
- Post-Launch Monitoring and Maintenance
Students complete live projects to gain practical exposure and build a portfolio to showcase their skills to employers.
- SEO Optimization Project
- Social Media Campaign
- Google Ads Campaign
- Website Creation
- AI Chatbot Deployment on Cloud
After course completion, students receive certification and guidance for career planning and job preparation.
Job Roles:
- SEO Analyst
- Digital Marketing Executive
- Social Media Manager
- Content Strategist
- PPC Campaign Manager
Industries:
- E-commerce
- Startups & SMEs
- Digital Agencies
- Media and Corporates
- Non-profit Organizations
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